

2009 - Interbrand ranks AXA as the global number one insurance brand.2006 - The company acquires Swiss firm Winterthur.1996 - AXA merges with UAP to become the biggest insurance firm in France.1995 - It expands to Asia, acquiring Australian group National Munk and its Hong Kong based subsidiary.1991 - The insurer continues to expand and acquires a majority interest in US life insurance firm Equitable.1989 - AXA opens businesses in the UK, the Netherlands and Germany.1989 - The company is listed on the stock market for the first time.1985 - Ancienne Mutuelle de Rouen is rebranded as AXA.The AXA group headquarters are in Paris, France, and its current CEO is Thomas Buberl. In 2018 Interbrand named AXA the number one insurance brand worldwide for the tenth consecutive year. Present dayĪs of 2019, AXA has 105 million customers worldwide and operates in 61 different countries across Europe, the Americas, Asia and Africa. Thus AXA came to life an international name for an international company. When rebranding the company, its founder Claude Bébéar wanted to create a name that was easy to pronounce no matter the language. The name AXA is not an acronym, so does not actually stand for anything. By 2009 it was ranked the world’s number one insurance brand in Interbrand’s (a brand consultancy firm) rankings. In 1996 the group merged with the French insurance firm UAP to become France’s top insurer. In 1989 it took its first steps to becoming truly international, opening businesses in the UK, the Netherlands and Germany. His hard work paid off, the AXA brand came to life in 1985 and started to thrive. In 1975, Claude Bébéar became CEO of Ancienne Mutuelle with the aim of making it an international firm. Use your Yelp online coupon codes to save when you want to explore more of the best your city offers.AXA developed from a small mutual insurer based in Normandy called Ancienne Mutuelle de Rouen.
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